Resource Partners - Content


Punchline helps craft messages that matter.

Our speciality is unearthing the first, most important story for an organisation - a two to 10 word sentence often called a tagline.

This first message does all the heavy lifting for any form of communication across any media.

Tagline wrangling is not about clever creatives, dreaming up meaningless words.

It is about operating in the trenches, with a client and their people, unearthing the one central truth of the message - and expressing that in a way that resonates across customers, staff and stakeholders. Punchline firmly believes this is the best, only way to create the message that matters, the most.

A whitepaper, available on Punchline’s website, outlines the tagline unearthing process.